cadence

To make songwriting easy and accessible for musicians without formal music training

Cadence is an app designed for tablets that simplifies the songwriting process and provides musicians with the tools necessary to notate and write a song. Cadence helps users who don’t have formal musical theory training with complex processes like chord progressions, harmonies, and notation.

Cadence = the end of a phrase in which the melody or harmony creates a sense of resolution

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THE CHALLENGE

How might we simplify the songwriting and notation process for musicians?

USER:
Elyse: Extreme songwriter with beginner to intermediate musical theory training. She wants to make songwriting her full time career, but struggles with writing and notating.

Wants to...

Make songwriting her full time career
Complete a fully produced song
Remember the musical ideas that come to her randomly

Challenges...

Struggles with notating and music theory
Doesn’t have professional musicians in her network
Doesn’t own instruments or music software

My role:

Product manager
UX researcher
UX designer

How I did it:

This process relied on a common diverge → converge design approach. I performed in-depth, qualitative user research, crafted insights and ‘how might we’ statements, and then held multiple brainstorm sessions to determine a path forward.