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DashMart: State of the Cart

I partnered with our internal marketing team to build out DashMart's version of everyone's favorite: Spotify Wrapped! We created a new email template accompanied by in-app banners.

 

In this year-in-review style comms, we're showcasing why DashMart is the best of the best in grocery delivery through the following:

  • A range of stats that highlight consumer behavior and operational excellence, including total # of units of certain items sold YTD, avg. time to get orders, and avg. time saved shopping DashMart instead of in-person grocery shopping

  • Narratives that celebrate the people behind the business


 

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THE CHALLENGE

How might we give ourselves credit for all the successful orders, time saved, and fun things that make DashMart special WHILE tapping into our customer's favorite trends?

My role:

  • Project manager 

  • Strategy and operations lead 

  • Content designer

How we did it:

Partnering with the marketing team, I got to work on breaking down the full consumer experience.

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User flow

  • ​Email → read content in email → CTA that links to customer’s local DM storepage

  • Homepage Banner → links to customer’s local DM store page → Storepage Banner → Landing Page

  • Push Notification → Storepage Banner → Landing Page

  • User is already on the DashMart storepage → Storepage Banner → Landing Page

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As project lead, I developed a workback schedule with clear deadlines. Here were our main tasks: 

  • Write strategy brief 

  • Write creative brief 

  • Creative kickoff 

  • Internal comms reviews

  • Legal reviews

  • Finalize creatives 

  • Pass off creatives to eng for build 

  • Testing 

  • Ship

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Skills gained:

  • Project management

  • Figma design

  • Copywriting

  • Brief writing

  • Product pitches

  • Performance analysis

  • Audience strategy

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